Personalize Your Email Campaigns

Stand out with personalized email Campaigns

In a crowded in-box it pays to be different - to stand out of the crowd. The most effective strategy to stand out in your customer’s in-box is by personalizing your email. But most marketers limit to first-name personalization.

While first-name personalizing is a fine place to start, it's important to go beyond this aspect of personalizing emails.  So, based on the common personalization used by B2B organization, we’ve put together other ideas to personalize your email campaigns.

Splash up your email template

• Add relevant images, graphics, or use familiar brand colors
• Create a custom designs, background images
• Create a template that match with your business

Segmentation

• Divide your lists into homogeneous groups and create different messaging
• Try other fields like, location, company name, loyalty program name to personalize emails 
• Segment by customers preferred channels (Emails, IM, Mobile, Phone, Social Media)

Right Message, Right Person, Right Time

Beyond these strategies, you can use a little clever thinking to personalize your email communication.