When B2B Marketers Need to Sell Without Actually Selling!

In ‘no man’s' land of the purchasing funnel, B2B Marketers have to fill the void and act as Sales Reps. That is the significance of the 60% mark in B2B Marketing. What does all this mean?

Based on a survey, most customers contact sales reps after completing 60% of their purchasing decision process. This is where Marketing plays a new role in pursuing purchasing decision of customers through the funnel. 

With customers becoming more independent in making purchasing decisions, sales and marketing messaging has to be relevantly focused. Any gap in the purchasing funnel if left unattended is sure to create a void, one that all B2B Marketers wish to avoid!