“18% of B2B organizations use marketing automation platforms; out of which 85% do not believe they are using it to its fullest potential”, according to SiriusDecisions benchmark study.
What organizations need to understand is that, marketing automation (MA) alone does not translate to increase in sales. It will automate sending emails; taking the prospect to the next level is what the sales team needs to do!
Marketing automation is not about only implementing a new product; it is about a change in mindset. Here’s a cheat sheet that will give you insights into what Marketing Automation is, what it is not, the best practices and benefits.
Marketing automation will only be as good as the strategy that is developed for it. So streamline your strategies and utilize automation to boost your existing processes.
With Info CheckPoint you can easily integrate your database with one of the leading CRM applications, Salesforce.com. Implement coherent nurturing strategies and action plans today!
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