Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It not only helps in generating demand and new leads, it monitors website traffic as well. Customer Relationship Management (CRM) is a process that strengthens your relationship with customers. It helps in managing, organizing and building communication.
The main objective of Marketing Automation (MA) and CRM is to nurture leads and customers. It facilitates an organized approach to educate, inform, analyze, validate and keep prospects and customers alive, interested and engaged. Nurturing is possible by providing marketing collaterals such as videos, webcasts or whitepapers and through email campaign programs.
The Info CheckPoint Advantage
• Right Lead to Right Rep - Real-Time Lead Prioritization
• Right Email at the Right Time - Automate - Personalization of Emails and Drip Marketing
• Monitor KPI Dashboard and Custom Reporting – Measure Marketing and Sales Effectiveness
• Customize, Flexible Sales Workflow – Give the Attention Every Lead Deserves
CRM integrated marketing automation is necessary for organizations to identify, associate, relate and connect with prospective clients as well as existing customers. While automation is an effective process, relevancy and personalization are also important to consider.
Check out this infographic, to understand how you can utilize
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