Big Data is information about customers available through various sources and channels, from social and ICT networks, from videos and digital images, from sensors or GPS signals, to name a few. This data is something which can be invaluable for businesses.
There is no limit to the availability of online and offline data. Creating a customer profile and goal based on every data source possible will make harnessing data a challenge. Set defined goals and then use data that will materialize its objective.
You have various data sources to play with, from the web, emails, social media, purchase and order history, customer service, buyer behavior and sales interactions. Create a structure wherein data intelligence becomes a linchpin to map goals with strategy.
What marketers can gain out of Big Data is minute level of detail about customer interactions and behavior. Get to know what Big Data is, what it is not, the best practices and benefits through this cheat sheet:
Data is available everywhere today, therefore making it even more important to know why you need that data, how will it help, who will it help, what it will cost to capture and analyze, and what return will you get out of it.
The road to accelerating your marketing ROI begins with obtaining the best suited database. Get in touch with us to know how.
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