According to Marketo, “44% of qualified marketers have no idea what a 10% budget increase could do for their companies!”
In order to track and improve your Return on Marketing Investment (ROMI), it is essential to identify B2B marketing metrics that will serve as a guideline in developing measurement insights. B2B marketers need to measure and track various marketing activities.
Do you know?
- What your prospects think of about your company in comparison with competitors
- What your prospects search for when selecting a vendor
- What your messages mean to your prospects, i.e. how compelling, relevant and credible your message is to them.
- What is the awareness level about your company (prompted and unprompted)
While measuring B2B marketing is important, tracking the right numbers is equally essential.
Here’s An Interesting 'Disclaimer’
“Just because you can track it, doesn't mean you should.
Just because you can track it, doesn't mean it's important.
Choosing the right metrics that will give you clarity and drive action in your business is most important.”
Courtesy: Matt Heinz, President, Heinz Marketing
Get to know how you can track the right metrics. Check Out ‘The Art of’ Series on Measuring B2B Marketing.
No comments:
Post a Comment