Increase Revenues by 781% and Conversion Rates by 355%

According to Jupiter Research, companies that use segmented lists can improve conversion rates by 355% and revenues by 781%!

And to think of it, only 11% of marketers segment their lists!

What usually happens is that, databases make you “rich in data and poor in information”.  

The objective of obtaining and utilizing a database should go beyond direct marketing; it also ought to focus on building personalized relationships with customers, in order to develop products and services customized to the market.

With segmentation, you get to know who your customers are, what they prefer, what they want and how you can meet their expectations.

The interesting analogy as stated by Mark McGuiness emphasizes on recognizing those group of customers who not only need your product or service, but also those who want them.

Getting ROI on B2B data begins with obtaining a segmented database.  With access to targeted databases, get to know how Info CheckPoint can help boost your ROMI? Check out this video!