Technology users and buyers are the new ‘target market’ and the most contended segment in B2C as well as B2B. With B2B Tech buyers increasing in various segments from finance, manufacturing, healthcare to government sectors; there is scope for marketers to reach a wider business audience.
IDG Research Services has conducted a survey of visitors to media sites such as, PCWorld Computerworld, Network World, InfoWorld and CIO. The results seem to tell an interesting story, take a look:
Marketing plans must have already been developed for 2013.
Hopefully it includes social interaction and mobile usage!
Otherwise, you've missed out on connecting with the new and happening prospect market segment of B2B Tech Buyers.
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