59% of B2B marketers say email is the most effective channel in generating revenue, according to BtoB Magazine. Why is email marketing, still a preferred digital marketing tactic by marketers worldwide?
- Because it will be profitable - For every $ spent, email will bring $35.2 and revenues worth $2.5 billion by 2016 - Direct Marketing Association (DMA)
- Because emails are accessed more now through various devices - 98% of adults online use email, 96% of the US market are on mobile phones, 64% send or receive SMS messages, 44% of the US market are now on smart phones, 29% of the US market own a tablet or use an eReader - Forrester Research, The New Email Messaging Mandate, eMarketer, US Digital Media Usage Report, & Pew Internet Report
- Because mobile optimization is the order of the day - 85% of U.S. adults own a mobile phone, 56% of U.S. mobile phone owners access the Internet, more than 50% of them access emails on their phones, 88% of them check emails on their phones daily - The Pew Internet and American Life Project, Knotice
29% of consumer inboxes comprise of e-newsletters and 60% of spam trap hits comprise of marketers - Return Path, EmailIntelligence Report. “Over half of all emails are deleted within 2 seconds without ever being opened” - A USA survey
How do you plan to "Stay Connected, Above All the Noise"?
Personalize with Personality
Send Emails to Readers than Inboxes
Remember the R Word - Relevancy
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