Unlearn and Relearn - “What Was it You Wanted Sell Me?”

The annual conference of the Business Marketing Association held back in 2009 in Chicago was interestingly titled, Unlearn. Here’s a simple yet striking depiction of how marketing fundamentals don’t change (based on the popular ad of the McGraw-Hill "Man in the Chair" in 1958). It may be few years old, but still relevant. Take a look

To answer the marketing challenges of then and now:

• I don’t know who you are – Launched in 2010, Info CheckPoint is headquartered in Omaha, Nebraska. We have a team of 200+ data expert professionals, marketing specialists and thought leaders. Get to know more. 
• I don’t know your company - We provide credible business to business (B2B) data through an online application that allows instant accessibility to exclusive business information. Check us out.
• I don’t know your company’s product – We provide an advanced, online search application that allows instant access to data to facilitate targeted communication significant in leveraging business growth. Get to know how to use it. 
• I don’t know what your company stands for – We stand for Data Quality and an easy access to niche contacts. “Your Search Ends Here” for high quality databases. 
• I don’t your company’s customers – Our customers typically are business development executives, marketers, sales representatives, recruiters and enterprise customers. Check out our customized solutions.
• I don’t know your company’s reputation – Just ask our clients.
• I don’t find you in the Social Sphere – Find us on Facebook, Twitter, LinkedIn 

“Now, What was it you wanted to sell me?” – Well, we provide data. Not just data that you want, data that you need!