Imagine this…
- Every month, more than 1 billion unique users visit YouTube
- Every month, over 4 billion hours of video are watched on YouTube
- Every minute, 72 hours of video are uploaded to YouTube
- 70% of YouTube traffic originates from outside the US
- YouTube is localized across 53 countries and in 61 languages
So how do you get people to view your brand above the noise, connect and resonate with it through your videos? With ‘YouTube marketing’….
- You don’t have to be viral, tell a story – While viral videos do generate millions of visitors to your video, they may not necessarily visit your website. Instead everybody loves a good story. Telling your story, about the passion of your business, about the history of your brand, will create a better brand connect than unrelated videos of dancing monkeys.
- You got to keep it short - Attention spans of your audience are down to a few seconds. While the receptiveness of people has shifted from words to visual content, even videos nowadays fail to capture their short-wired attention span. Maybe the number of devices a person owns and uses, at a single point of time has something to do with this distracted interaction. A 30 second video is definitely more preferred than a 20 minute one.
- You Have to Personalize and Customize - YouTube is localized across 53 countries and in 61 languages and 70% of the traffic originates from outside the U.S. If you are not customizing, personalizing and localizing your brand message, it may not resonate with the global audience.
- Get Real, Use Live Streaming – It is always exciting to watch something that’s happening miles away in real-time. Live streaming, used by big brands such as Coke and Intel, has brought the brand experience to millions, transcending geographical boundaries. Get real and share your brand experience with your audience. This definitely makes your brand personal and helps in building trust.
- Analyze and Get Insights, Don’t Speculate – With YouTube marketing it’s not about the number of visitors, it is about who are the visitors. Similar to any lead generation effort, it’s not about the number of people who visited your page or liked your video, it is about how many of them are interested in your business, how many of them can buy and how of them are willing to become customers.
With video marketing and YouTube marketing, it is important to know the objective and goal of your video first before creating it. It should be aligned with your overall social media strategy, so that all channels are effectively utilized and your audience gains an overall brand experience through various touch points.
Here’s an interesting article we came across on, "How YouTube can be a Marketing Tool for Small Business”
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