CIOs and CMOs are Out…B2B Tech Buyers are the IT Decision Makers Today!

Why would you want to impress a CIO, CFO or CMO, when B2B Tech Buyers are the ones actually making the decision?

Let’s begin with, ‘Who are B2B Tech Buyers’?

They are IT decision makers who decide whether solutions, software and products purchased are in lines with the technical requirements of the company.

• For accounting software purchases they would typically be a financial officer or controller.
• For technology purchases they would typically be an IT professional.
• For sales relationship management software purchases they typically are sales managers.

While they need not necessarily be in charge of sanctioning finances, they are definitely the ones integral in influencing and selecting IT solutions. A deeper understanding into the mind of the B2B Tech Buyer is possible through the following stats.

It no longer is about influencing CFOs, CIOs and CMOs. Whether you like it or not, 89% of B2B Tech Buyers play a strategic and definitive part in the decision making process of the final purchase. 

Speak their language

Let them decide

Make them select you!