- Do you have more number of leads than you can manage individually?
- Do you have actionable customer segments and targeted marketing plans?
- Do you have a CRM system already in place to integrate with MA?
Marketing Automation (MA) is not only about implementing a new product; it is about a change in mindset. It is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other marketing collaterals, and tracks website traffic and responses. Marketing automation will automate sending emails and would not directly translate to increase in sales. Taking the prospect to the next level is what the sales teams need to do!
Here’s what marketing automation can do:
- Identify website visitors – You can obtain contact data, visitors’ requirements and identify key decision makers and influencers with purchasing power.
- Identify sales qualified leads – You can identify sales ready leads and segment leads based on buying intent, buyer stage and buying decision making.
- Segment based on lead qualification - You can score, label and understand visitor intent through lead scoring.
- Automate lead nurturing campaigns - You can automate email engagements and distribution of resources such as whitepapers, case studies, blogs and webinars.
- Automate lead generation campaigns - You can automate email campaigns and target prospective leads and increase engagement by integrating other marketing programs.
What marketing automation does is it helps you developing customized, ‘right-time’ marketing programs that educate, inform, propose and keep prospects alive, interested and engaged.
Utilize a multi channel email engagement approach
Build stronger customer relationships through automating marketing processes.
Marketing Automation is only as good as the strategy that is developed for it.
Lets us show you how ‘bots’ can help you connect with your customers, relevantly!
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