Is your sales team focusing on generating leads?
Have they been busy sending emails, making calls, scheduling appointments, nurturing leads and acquiring leads?
What does your marketing team have to say for this?
We at Info CheckPoint had a similar situation with one of our clients. In order to rebuild the sales lead
pipeline and kick-start the lead generation process, we focused on:
Here’s what we could achieve:
Have they been busy sending emails, making calls, scheduling appointments, nurturing leads and acquiring leads?
What does your marketing team have to say for this?
We at Info CheckPoint had a similar situation with one of our clients. In order to rebuild the sales lead
- Market segmentation
- Obtaining sales-qualified leads
- Introducing a multi-touch, outbound lead generation process
- Sales and marketing alignment
Here’s what we could achieve:
- Increase sales close rates by 2% in 2 months
- Boost lead generation (which accounted for 9% of the deals closed)
- Increase overall delivery rate of leads by 4.5%
It’s our secret we’d love to share!
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