In the previous post, we spoke about lead generation tactics by creating CTAs, landing pages, offers and online forms. Marketers need to understand that lead generation is no longer about forwarding raw leads; it is about providing sales-ready leads. To understand the changing landscape of lead generation, these hard stats say it all.
Nurturing leads is definitely one way of generating high value, low cost leads. Another way of generating quality leads is by using CRM integrated marketing automation platforms. The new Info CheckPoint App on Salesforce is just the tool you can use to access high-value leads, prioritize and organize prospects, improve CRM data quality and reduce research time. Get to know more.
Gain Access to Sales-Ready Leads Today