We create 2.5 quintillion or 2,500,000,000,000,000,000 bytes of data every day!
Data is available everywhere today, making it even more important to know:
- Why you need it,
- How will it help,
- Who will it help,
- What it will cost to capture and analyze,
- What return you can get out of it.
Big Data is invaluable information about your customers. This data is gathered from various sources such as social channels, ICT networks, videos, digital images, GPS signals, and basically any device or software customers use to interact with each other and brands. Big data is important as it provides an inside view of your target market, their preferences, behavior and opinions.
There is no limit to the availability of information and harnessing huge volume of data can be a challenge. Creating a customer profile and goal based on every data source is surely not the way to go. The best way to tackle the beast is to set defined goals and objectives first.
The mantra with Big Data is “If you don’t know what you are looking for, you will never find it.”
Make your business
More in tune with your customers
With Big Data