Your Data Is Going Stale…Every Minute! Know if Your Data Stinks

As any other corporate asset, data is valuable and equally responsible for providing your business with a competitive edge. 

Data quality is not only about a score on accuracy or number of null entries in the database, or the number of fields and addresses that are incorrect. Data quality refers to the level of fitness it possesses with reference to the end use for which it was created. 

Think about it…

• A new business opens every minute,
• A CEO changes every minute,
• A company name changes every 2 minutes,
• A business closes every 3 minutes.

With business information changing by the minute, updating data is critical in determining the success of your marketing campaigns and strategic decision. The important aspects of data quality include accuracy, completeness, correctness credibility and currency.

Get to know if your data stinks….

Data Quality Checklist from InfoCheckPoint

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