5 Common Mistakes in Email Marketing

In this fast changing email landscape, it’s important to adapt your email marketing with fast changing online world of blogs, wikis, social networking and mobile interactions. Despite the popularity of Email marketing, most business-to-business marketers still commit same mistake.

With the frequent mistakes see in email marketing, I’m collating 4 rules for email marketing.

Rule #1: Don’t use long subject lines

Every day I receive many business emails with subject lines going beyond what eye can see- literally. This mistake happens when you try to cramp the entire topic in the subject line.  A better way would be to manage the length of subject line within 35 to 45 characters.

Rule #2: Place important information first

Most email s is still written on the line of long prose. If you’re making this mistake, it’s time to crunch the size and put the vital details at the top of the email. Use inverted pyramid model of the email to structure your email message. 

Rule #3: Optimize From Line

All the informative article around non-descript “from” lines fall on deaf ears. This is one reason I see many emails with subject lines like “F C,” “Details” “TRAID”, words that make no sense to me.  At least, you should be using your company name in the "from" line. This makes more sense to have a meaningful name that those abbreviations

Rule #4: Reduce Your Message Frequency

Avoid causing nuisance to subscribers by sending frequency email messages. When it comes to fixing the message frequency, understand the threshold level of your subscribers. But unfortunately, most markets take permission for granted with too frequent emails, which spoils the party.

Rule #5: Segment Your List

Finally, it’s important to divide your email data into segments based on similar traits.  Data segments help you to personalized email communication for higher engagement.