The New Avatar of Email Marketing

Although social media has become the most popular channel, email marketing is still used in combination. This way businesses engage with customers is different ways. While email marketing has been around for a while, it has evolved over the years.  What has changed?

• Quality Over Quantity – Email marketing is no longer about obtaining a huge lists, it is about using quality email lists and relevant content. Focus is given more on the email experience than on the number of emails sent.

• A Complimentary Channel – Although new channels such as social media are becoming popular, email marketing is still a preferred choice. Marketers are now combining social media and email marketing campaigns. In that way, they engage customers through different voices and enable them interact with the company through different channels.

• Mobile Email – With increase in number of smartphone users, emails widely accessed through mobile phones. Emails now are being designed to be compatible to various devices, making it easier for the customer to obtain information anytime, anywhere through any device.

• Targeted Campaigns – Email marketing has evolved from creating general campaigns and using general email lists to targeted campaigns and segmented databases. Email marketers today are using segmented databases to connect with target audience relevantly through customized messaging.

Email Marketing from InfoCheckPoint

As email marketing has grown organically, it is an important medium marketers and businesses use to identify, contact, sell, connect and engage with their audience. And no matter what new channels emerge; email marketing will be evergreen. Check out this infographic to know why Email Marketing is Here to Stay!

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