- Teleprospecting is not about how big your database is, it is about finding the right person to generate interest for your business.
- It is not about making sales; it is about connecting with decision makers.
- It is not about HOW MANY people you contact; it is about WHO you contact.
Teleprospecting is most often wrongly considered as a channel that generates sales. It is in fact a channel that generates ‘sales ready’ leads. Like a prospecting channel.
Teleprospecting is about contacting, connecting, marketing, arranging appointments and maintaining data. And with information on why businesses are qualified, market intelligence is devised to create relevant initiatives.
Consider it as an elevator pitch. Even through a phone call, you got:
7 seconds to create an impression
14 seconds to generate interest
21 seconds to narrate your story
The focus (just like in an elevator pitch) should revolve around three main aspects of ‘who, what and how’:
- Who it helps
- What problem are you trying to solve
- How your business solves that problem - Value Proposition
When sales cycles are long, the best way to make it more productive is to pump the pipeline with highly qualified leads. Building a relationship early in the buying cycle provides your sales force with credible prospects, those who are genuinely interested in your business.
Pay Attention to Prospects
Convert Them to Customers
Use Teleprospecting to Generate High Quality Leads
Identify any target audience and let us know.
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