Think Telemarketing is About Generating Sales, Think Again!

• Are you still cold calling?
• Are your leads sales ready?
• Do you know the productivity dollars of your sales team?
• Is telemarketing alive?

The idea about telemarketing is misunderstood as a channel that generates sales. It is in fact a channel that generates ‘sales ready’ leads. Like a prospecting channel.


Consider this scenario, your telemarketing team contacts 100 businesses in a day and 15% translate to qualified leads.  

What you need to interpret from this is:

• That your sales team has 15 sales ready leads to follow up on
• That your sales team did not waste time and effort in pursuing 85 unqualified contacts

What you need not interpret from this is:

That at the end of the month there are around 1,800 unqualified leads not contacted by the sales team.

When time is money, saving dollars is of essence

Compare Time Saving Dollars vs. Productivity Dollars of sales team. The cost of your teleprospecting channel will automatically be justified!

Telemarketing / Teleprospecting is about contacting, connecting, marketing, arranging appointments and maintaining data. And with information on why businesses are qualified, market intelligence is devised to create relevant initiatives.

The emergence of new social media channels as new customer touch points, you must wonder if telemarketing is still alive.

Is telemarketing still alive? Do you use telemarketing to market business?

Cast your vote!

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