Integration of Social Media Can Do Wonders to Your Business

Everyone these days talks about social media, and how it can affect your business for the better. Social media integration helps you to network with professionals, colleagues and business prospects, and share vital information about your business.

Combining social media to your business can help you:

• Increase the reach of your content to drive actions and sales
• Capture leads and build your database
• Collect data and segment your list
• Incorporate social content into email campaigns and promote it
• Add email signup form to Facebook page
• Post links to email newsletters on social sites
• Identify and treat your influencers
• Give people special offers and use sharing options strategically
• Measure conversions, test and retest strategies and provide authenticity to your business

You can change the way people perceive you by the help of social media as it brings admirable transparency and genuine honesty to your business. Infocheckpoint now allows you not only to target your key prospects, but also know about their social lives. (Read the press release: Info CheckPoint Ushers a New Era in Social Networking with LinkedIn Integration now.

Tips to Increase Revenue from Dead Contacts

If you take care about the type of messages sent to your clients and their frequency, email marketing can do wonders to your business. Most often, we don’t pay attention to the leads that don’t reply and consider them dead. However, instead of abandoning those leads, you can separate them and target them more aggressively on a weekly basis with revised price offers. Eventually, this segment can also start generating revenues.

Following steps can help you revive dead lists:

List Segmentation

Analyze data to understand the basis of segmentation. Check which list member exactly opens the mail, avoids the mail, responds to the mail, visits the website, generate enquiries or makes purchase. Then segment the list depending upon the type of action taken by the clients.

Create a separate list of contacts that had subscribed to your products but are not active since at least 6-12 months. Concentrate your efforts to revive this segment.

Targeted Mailings

Design targeted mailing campaigns keeping this inactive segment in mind, so that they think of giving your company's products a try. Create aggressive offers providing low-priced samples or full-sized products at sales prices. Mail about these offers on a weekly basis to aimed at tempting this group.

Managing Adverse Response Rates

Rolling out email campaigns solely to the inactives is dangerous as in case they spam you, it will impact your company’s standing with email-marketing regulators and portray you in bad light. Therefore, create even smaller groups of members with spam complaints and most opt-outs. After they are singled-out, club them with the company's strongest-performing active segment and mail them together.

This will help you lower the spam complaints, proportion of opt-outs and nullify the effect even if they spam you.

For more details, Read more >>>

Business Model of infoCheckPoint is Conceptualized on Crowdsourcing

CrowdSourcing : This Is The Future 

Tasks traditionally performed by an employee or contractor, when outsourced to a crowd or large community through an open call are known as Crowdsourcing. Public is invited to carry out tasks, write their views or help in developing a new technology through Crowdsourcing.

People come together to contribute to such platform either due to their deep personal interest or some another kind of motivation. Usually there is some barter that motivates concerned people to opt for this mutually beneficial scheme. Wikipedia is an excellent example of Crowdsourcing.

Info CheckPoint’s Fresh Thinking

Info CheckPoint’s model is also based on this proven concept. Individual users, SOHOs, medium sized and large companies happily contribute to our database by sharing their data records and in turn gain access to huge data pool of Info CheckPoint.

Validated Crowdsourced Data

The added advantage is that we verify each and every data that is uploaded to the site, in order to ensure its validity. Thus, Info CheckPoint users get hassle free, fresh, and validated prospect database at their fingertips.