Accelerate Revenues by 781% and Conversion Rates up to 355%!

B2B Database Segmentation…‘Have You’ done it as yet? 

The stats speak for themselves. Based on a study done by Jupiter Research, a segmented list can increase revenues by 781% and conversion rates up to 355%.  

The advantages of segmenting your database include lower costs, opt out risk and increase in targeted communication. Get to communicate with your clients like they wish to connect with you.

So what’s stopping you from segmenting? Don’t know where to begin?

Here’s a quick 6 point checklist. Know what you have done and what you need to do.

‘Have You’ Checklist
	Yes	No
1. Customer Profile
a.     Have you defined you ideal customer profile?	□	□
b.    Have you documented your customers’ primary needs and issues?	□	□
2. Value Map – to determine content requirements
a.     Have you recorded how you provide value to customers that address a unique need or issue?	□	□
b.    Have you tested messages that address a unique need or issue?	□	□
3. Customer Buying Process – to determine priorities for targeting specific  content
a.     Have you documented your customer’s buying process?	□	□
b.    Have you noted information required at each stage?	□	□
c.     Have you identified their preferred medium of information delivery?	□	□
4. Integrated Marketing Communication Plan
a.     Have devised, deployed and implemented a content plan utilizing channels effectively?	□	□
b.    Have you included triggered based messaging based on action or inaction of customer towards communication?	□	□
c.     Have you developed an editorial calendar or process to review, approve, produce and publish content?	□	□
d.    Have you established and implemented a SEO strategy with well defined list of keywords?	□	□
5. Marketing Database
Have you created a centralized location such as a database to capture, monitor and measure key data and performance metrics?	□	□
6. Program Management
Have you developed a program management plan and assigned the responsibility of execution and monitoring of the process?	□	□

Connect with your most potential clients, target your ideal customer profile and predict outcomes of your marketing campaigns. But first organize your database or obtain a segmented database. Ask us how!

Tips to Increase Revenue from Dead Contacts

If you take care about the type of messages sent to your clients and their frequency, email marketing can do wonders to your business. Most often, we don’t pay attention to the leads that don’t reply and consider them dead. However, instead of abandoning those leads, you can separate them and target them more aggressively on a weekly basis with revised price offers. Eventually, this segment can also start generating revenues.

Following steps can help you revive dead lists:

List Segmentation

Analyze data to understand the basis of segmentation. Check which list member exactly opens the mail, avoids the mail, responds to the mail, visits the website, generate enquiries or makes purchase. Then segment the list depending upon the type of action taken by the clients.

Create a separate list of contacts that had subscribed to your products but are not active since at least 6-12 months. Concentrate your efforts to revive this segment.

Targeted Mailings

Design targeted mailing campaigns keeping this inactive segment in mind, so that they think of giving your company's products a try. Create aggressive offers providing low-priced samples or full-sized products at sales prices. Mail about these offers on a weekly basis to aimed at tempting this group.

Managing Adverse Response Rates

Rolling out email campaigns solely to the inactives is dangerous as in case they spam you, it will impact your company’s standing with email-marketing regulators and portray you in bad light. Therefore, create even smaller groups of members with spam complaints and most opt-outs. After they are singled-out, club them with the company's strongest-performing active segment and mail them together.

This will help you lower the spam complaints, proportion of opt-outs and nullify the effect even if they spam you.

For more details, Read more >>>