There Ain’t No Crowd in Crowdsourcing Without Curation!

Crowdsourcing is a business model that aims to leverage the power of many. It involves ‘outsourcing’ tasks or problems to a group of people to gain answers or solutions. In terms of B2B marketing, it involves a group of people who are motivated enough to contribute relevant business data meaningful in developing extensive databases.

How Does Crowdsourcing Help?

• Crowdsourcing is a cost-effective solution to completing defined tasks rather than employing a dedicated professional for the same.
• It provides a better platform to gain access to a wide range of expertise and contribution easily.
• It serves as an extension of an earlier model of decentralized or global workforce.
• For tasks that are simple and require minimal management, crowdsourcing is a great source of data.

Crowdsourcing is not an industry – it is a management process that augments current processes. A popular saying is that, “there is no crowd in crowdsourcing only virtuosos or highly talented people.”

Here’s How You Can Get It Right

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• Set clear expectations – You have to be open to incorporating ideas from ‘crowd’ or co-developing one with them. Discounting or limiting their contribution at later stages is only diminishes the essence of crowdsourcing.
• Define roles of participants – You need to be specific about what role participants should play. Whether it is contributing data, updating information, developing new marketing ideas or creating ad campaigns.
• Take a risk – You can use crowdsourcing in unique ways beyond asking the crowd to vote or submit videos. As an important touch point, information from the crowd can be creatively utilized in marketing campaigns, product and service features and branding.
• Involve employees - This is important as employees will be able to guide the process, will be able to accept feedback through collaboration and will provide participants a real face and voice of the company they are contributing to.
• Recognize if not monetize – Crowd-sourced information is contributed by individual motivation. To continue with the trend, appreciation is important. Accolades, social mentions or badges are good ways of showing your gratitude.

Crowd Curation

The ‘curated crowd’ approach is the moderation of crowds to identify people who will be able to provide relevant information. Curation is usually conducted by introducing a survey for users to participate in to understand if their profiles fit and meet the criterion of database requirements. 

• It does not imply authoritative selection. It is individual choice of singular items. 
• It is not about creating bigger crowds. The information your contributing users provide need to translate to better results. 
• It is not about dictating, it is about moderation.

Anyone can be on the crowd, from a monkey with a crayon to a child with a lot of time on hand. The best way to filter everyone who wishes to join your crowd; is a quick survey or questions that can establish their credibility, authority and relevancy to the project.

While you may provide specific instructions for contributions, do not expect people to obey them.  Always verify data before integrating with house lists. Marketers need to realize that they need to listen more. Crowd curation provides a platform for the audience to engage and ‘do the talking’. 

Take Crowdsourcing to the next level. Curate Crowds on the Cloud!

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Let a Curated Crowd Tell Your Story!

While social media was termed as “World of Mouth” by thought leader, Jeff Bullas, it could be relevantly used for crowdsourcing as well. It is about ‘People Power, wherein the business model leverages the power of many.

Crowdsourcing involves ‘outsourcing’ tasks or problems to a group of people to gain answers or solutions. However, crowdsourcing is not an industry; it is a management process that augments current processes.

Here’s a cheat sheet that will give you insights into what Crowdsourcing is, what it is not, the best practices and benefits.

Crowdsourcing from InfoCheckPoint

And while you are busy crowdsourcing data, don’t’ let Content Curation sneak up on you. Go with the flow from Crowdsourcing to Crowd Curation to Crowd on the Cloud. Let your data take a step further; let the crowd tell your story!

Get to know how user-generated information makes your database more ROI worthy!

Tap into the Potential of Email Personalization

It is a great idea to create emails with a personal touch. Studies have established that clients respond better and faster to emails that are customized according to their preferences, language and taste of content. Personalization of emails is a must and a great customer retention strategy for digital marketers. 

Have You Curated your Crowd Yet? Build a Better B2B Database

With the buzzword of ‘crowdsourcing’ in marketing taking center stage today, the approach has taken a deeper view with the concept of ‘Curated Crowds’. Here is a snapshot of what database marketing companies have learnt by adopting crowd-sourcing models until now:

Moving forward businesses now are introducing scientific and systematic methods of data verification. In the first instance the new approach being adopted in crowdsourcing is the ‘curated crowd’ model.  While companies utilize ‘free data’ provided by people willingly, quality is free as well. The ‘curated crowd’ approach is basically moderation of crowds to identify people who will be able to provide relevant information. Curation is usually conducted by introducing a survey for users to participate in to understand if their profiles fit and meet the criterion of database requirements.


A ‘gate policy’ like this is utilized not only to gain relevant information from significant people; it is also to keep irrelevant data out.


Enhance business intelligence with relevant B2B data. Info CheckPoint 

Capitalize on Crowd-Sourced Data

Capitalize On Each & Every Opportunity

Info CheckPoint’s users contribute real-time and high-quality data to our master database.  In return they get access to our verified data. We validate data at source using in-built filters and verify it through manual and automatic verification process.

Here are few of Info Checkpoint's amazing features:

• Insightful data – In-depth contact information for multi-channel marketing
• Voluminous data – 42 million data and locate key information
• Do more in less time – Verified information at your finger tips

Our master database comprises of over 15 million people, 2 million companies and 80,000 businesses. Out of the total visitors in our platform, around two million users regularly visit Info Checkpoint’s platform, to update, and locate insightful data.

How are we different?
On an average between 25% and 45% of all third-party data is inaccurate or redundant. Our clients have experienced the power of crowd-sourced data as it provides fresh, relevant and insightful data for B2B marketing.

For more details, check out our key strengths. Read more >>>