Boost marketing campaign conversion rates above industry standards to 8.5%
Integrate 90% of external data through website forms, feedback surveys and registrations with your database.
Check out our marketing case study and get to know how you can improve data management, database segmentation, data quality and hygiene and marketing communications.
Info CheckPoint provides a centralized and segmented database, which is accessible, granular and integrated. Our advanced search option provides ease of navigation and intuitive search criteria.
There is a new development that’s making CIOs and many CMOs uncomfortable in their seats. In many organizations, a new C-suite title is in demand. Introducing the Chief Digital Officer or CDO.
By 2015, more than 25 percent of organizations will have a CDO playing a strategic role, according to Gartner.
This shuffle in the technology power structure may not go down well for many; however it is the change that inevitably has to be adopted. The main role of the CDOs is off course, to be in charge of digital business strategies, in building digital property and developing business models on which the future of organizations will depend, in this digital frenzy landscape.
In the digital sphere today, keeping up with new technology and customer preferences and behavior has to be seamlessly integrated with digital strategies. CDOs are the new bridge between enterprises and customers, they are the new ‘technology and marketing change agents’.
With the introduction of an external executive, reporting directly to the CEO, with the authority to re-shuffle organization structures and spend big dollars on bigger plans; CIOs and CMOs already feel they are being moved to smaller cabins and darker corners.
As with all things digital, CDOs will come and go. Once their role has translated to transforming organizations, where will they go? Will they be the next digital CEO?
Either which way, the role of the C-Suite is ever expansive and their focus is getting more structured. The mantra today when connecting with the C-suite is ‘To Be Relevant or Be Ignored!’
•According to Annuitas Group, you can increase revenues by 417% and qualified leads by 451%. Combine marketing automation with CRM systems.
•According to SiriusDecisions Benchmark Study, “18% of B2B organizations use marketing automation platforms; Out of which 85% do not believe they are using it to its fullest potential”
Customer Relationship Management (CRM) is a process that strengthens your relationship with customers. It helps in managing, organizing and building communication. The main objective of CRM is to nurture leads and customers. It facilitates an organized approach to educate, inform, analyze, validate and keep prospects and customers alive, interested and engaged. Nurturing is possible by providing marketing collaterals such as videos, webcasts or whitepapers and through email campaign programs.
How Info CheckPoint on Salesforce Helps
•Target High-Value Opportunities Via Chatter
•Prioritize and Organize Prospects
•Improve CRM Data Quality
•Reduce Research Time
CRM integration is necessary for organizations to identify, associate, relate and connect with prospective clients as well as existing customers.
With Info CheckPoint you can easily integrate your database with one of the leading CRM applications, Salesforce.com. Find future customers through Info CheckPoint on Salesforce.
Emails are not just about writing and sending.
As a marketer you need to watch what you are presenting your readers. The way
you present your emails can determine success of your campaigns. Here are a few
best practices related to using a proper template for sending emails:
It is a great idea to create emails with a personal touch. Studies have
established that clients respond better and faster to emails that are
customized according to their preferences, language and taste of content.
Personalization of emails is a must and a great customer retention
strategy for digital marketers.
Email marketing campaigns that use permission-based email IDs, are usually able to convert visitors into buyers. It also strengthens your relationship with your customers. If your email content is good enough to convince your target audience, your product or service is bound to be a big hit.
Owing a verified email list is always better than owing an unverified one. People these days has become choosier and pickier than before. They want quality stuff and don’t like wasting their time on things that don’t interest them.
Your email should have a certain level of interesting readability that will enhance your reader’s interest and will help you proceed further. To sell your product or services successfully online, you need to catch your target audiences’ attention with attractive subject lines and good content.
In fact, choosy consumers are making email marketing more technologically advanced. People are coming up with new techniques to improve this marketing medium. However, to conduct an Email Marketing campaign effectively, you need to be aware of a few basic rules. Given below are SIX essential rules that is bound to be fruitful.
Possess a flawless list
You need to be equipped with a fully prepared list of email addresses of your prospective and target audience. This list needs to be updated every now and then as this list will be the key to your success. You should see to it that the names and addressees are recent, and of course they have agreed to receive your mails.
Smart subject lines
Once your email lists are ready, you need to prepare an eye-catching subject line that will compel your target audience to open the email to read further. Separate subject lines should be set aside for first batch of emails and follow up emails. You can even come up with a set of three to four email subject lines and run a test to determine the best.
No room for typos
Your email should be free of typos, spelling mistakes and grammatical errors. Make an impression with a neat and flawless mail.
Call-to-action placement
Apart from clearly telling your email recipients what you want them to do with your email, place the call-to-action where it will be noticed. Don't make your target audience search the entire email for the call-to-action.
Options for Opt-in subscriptions
No one likes to be bullied. Your target audience should be given a free reign to choose whether they want to subscribe at all or not. This option will help you to reach out to those people who are truly interested in your products or services.
Never run campaigns during the holidays
During the holidays people hardly check their emails. Don't waste your email marketing campaigns by sending your emails during holidays like Christmas or New Year. Most probably your email will remain hidden under a pile of other unread emails. Chances are all but the most important messages will be deleted in a rush without a even second look.
Successful email marketing is more about availing the best possible response from your target prospects. You can have a winning email marketing campaign only when you can turn these prospects into customers.
Info CheckPoint has a huge repository of B2B contacts from the manufacturing industry. These verified contacts are ideal for increasing leads, close sale ratios, identifying key clients, decreasing sales cycle and improving overall campaign performance.
With our extensive contacts of manufacturing executives, we have enabled businesses to target prospects instantly. Our research reveals that businesses that use our targeted contacts have had higher conversion and revenue than those who do not.
Our contacts will take your email marketing and sales campaigns to the next level. With entry-level executives to decision makers, you can target prospects as and when you need throughout the year. Targeting will now be much simpler with Info CheckPoint’s superior search features on people, companies and industries.
