Spend $1 on Quality Data than $100 on Bad Data!

• 80% of companies have phone records with “risky” connectability 
• 60% of companies had an “unreliable” score of overall heath 
• 25% of companies have inaccurate B2B databases

Source: - Sirrus Decisions

According to Forrester, only 12% of companies rely on intelligence from quality data. And this could cost companies an estimated $8.2 million a year, according to Gartner. Would you rather spend $100 on correcting bad data or $1 on verifying the record before getting it entered?

Data quality is subjective!

It need not necessarily be about the number of incorrect fields, the percentage of addresses that are incorrect, a score on accuracy or number of null entries in the database. It is about the level of fitness it possesses in context with the end use for which it was created. Data quality is about correctness, accuracy, completeness, currency and credibility.

It’s no secret, here’s how often we update our data:

Every Minute 

• New contacts are added and updated, 
• 1.2 million records are televerified, 
• Social media links are added, 
• Contacts with duplicate names are removed from the database (1 million records)

Every Month 

• 160K direct dial numbers are added, 
• All 20 million records are verified and results are updated, 
• Ping test for all 20 million is done to ensure there are no spam traps and syntax errors, 
• Email campaign results (click rates, open rates, opt-in, opt-out and bounce rates are updated with the date of verification)

Let quality data provide you with competitive edge, 

Make it your most valuable corporate asset!

Increase Marketing ROI with Data Quality!

Infographic on Data Updation and Quality from InfoCheckPoint

25% of Your Data Goes Stale Every Year! Get to Know if it Stinks?

As MarketingSherpa states, 2.1% of contact details change every month. 

Regular data verification and quality control is essential in measuring relevancy, analyzing effectiveness, optimizing strategies and maximizing revenues and ROI.

Characteristics of Quality Data 

• Accuracy – Contact details such addresses and phone numbers actually exist and are associated with the person or business in the record.

• Freshness – Information reflects current details of the person or business.

• Completeness – All records are complete making it valid for relevant usage.

• Uniqueness – There is only one record per person or business and duplicate records are merged or deleted.

• Standardized – Information recorded follows a set format and standard.

Want to know why your emails are undelivered? 

Would you like to maximize ROI on data purchased? 

Would you like to spend marketing dollars on customers that count?

Get to know if your data stinks with this Data Quality Checklist!

Data Quality Checklist from InfoCheckPoint

6 Commandments of Effective Email Marketing

 Email marketing campaigns that use permission-based email IDs, are usually able to convert visitors into buyers. It also strengthens your relationship with your customers. If your email content is good enough to convince your target audience, your product or service is bound to be a big hit.
   
Owing a verified email list is always better than owing an unverified one. People these days has become choosier and pickier than before. They want quality stuff and don’t like wasting their time on things that don’t interest them.

Your email should have a certain level of interesting readability that will enhance your reader’s interest and will help you proceed further. To sell your product or services successfully online, you need to catch your target audiences’ attention with attractive subject lines and good content.

In fact, choosy consumers are making email marketing more technologically advanced. People are coming up with new techniques to improve this marketing medium. However, to conduct an Email Marketing campaign effectively, you need to be aware of a few basic rules. Given below are SIX essential rules that is bound to be fruitful.

Possess a flawless list
You need to be equipped with a fully prepared list of email addresses of your prospective and target audience. This list needs to be updated every now and then as this list will be the key to your success. You should see to it that the names and addressees are recent, and of course they have agreed to receive your mails.

Smart subject lines
Once your email lists are ready, you need to prepare an eye-catching subject line that will compel your target audience to open the email to read further. Separate subject lines should be set aside for first batch of emails and follow up emails. You can even come up with a set of three to four email subject lines and run a test to determine the best.

No room for typos
Your email should be free of typos, spelling mistakes and grammatical errors. Make an impression with a neat and flawless mail.  

Call-to-action placement
Apart from clearly telling your email recipients what you want them to do with your email, place the call-to-action where it will be noticed. Don't make your target audience search the entire email for the call-to-action.

Options for Opt-in subscriptions
No one likes to be bullied. Your target audience should be given a free reign to choose whether they want to subscribe at all or not. This option will help you to reach out to those people who are truly interested in your products or services.

Never run campaigns during the holidays
During the holidays people hardly check their emails. Don't waste your email marketing campaigns by sending your emails during holidays like Christmas or New Year. Most probably your email will remain hidden under a pile of other unread emails. Chances are all but the most important messages will be deleted in a rush without a even second look. 

Successful email marketing is more about availing the best possible response from your target prospects. You can have a winning email marketing campaign only when you can turn these prospects into customers.

Answer 10 Questions to Know Your Data Quality

Gain High Email Deliverability | Get On To That ‘White List’ | Increase Email ROI

According to MarketingSherpa, 2.1% of contact details change every month and almost 25% of your data goes stale! Utilize data quality tools, techniques and tactics. Maintain high hygiene of your data.

Try this simple exercise. Answer just 10 questions to know the quality of your data:

1. Is data in your database verified and validated?
2. If Yes, was verification done in the last 6 months?
3. Have you appended your email database in the last 6 months?
4. Have you removed “toxic” email addresses from your database?
5. With multiple emails per user, do you know the “best” email address of your customers?
6. Do you have double ‘opt-in’ options in your emails?
7. Do you have an “opt out” policy?
8. Have you tested your email campaign before going live?
9. Are you weary of honeypots and spamtraps?
10. Is the size of your database more important than an authentic target audience?

The score here is not important, however the answers to these questions are! We are curious to know the results, aren’t you? Let us in on the insights

Psst: - ‘Think Green, Think Blue’, Make the Internet Devoid of Data Junkyards!

Have You Curated your Crowd Yet? Build a Better B2B Database

With the buzzword of ‘crowdsourcing’ in marketing taking center stage today, the approach has taken a deeper view with the concept of ‘Curated Crowds’. Here is a snapshot of what database marketing companies have learnt by adopting crowd-sourcing models until now:

Moving forward businesses now are introducing scientific and systematic methods of data verification. In the first instance the new approach being adopted in crowdsourcing is the ‘curated crowd’ model.  While companies utilize ‘free data’ provided by people willingly, quality is free as well. The ‘curated crowd’ approach is basically moderation of crowds to identify people who will be able to provide relevant information. Curation is usually conducted by introducing a survey for users to participate in to understand if their profiles fit and meet the criterion of database requirements.


A ‘gate policy’ like this is utilized not only to gain relevant information from significant people; it is also to keep irrelevant data out.


Enhance business intelligence with relevant B2B data. Info CheckPoint