Give The Right Offer At The Right Time To The Right Person With Database Marketing

Database marketing is about creating data warehouses to develop models based on transaction data and customer behavior, in order to identify communication relevant to different segments. It involves identifying customer segments and designing marketing messages around them. 

It provides the co-relation between data sets and does not provide the cause of behavior.  Database marketing is different from CRM. Customer relationship management is about analyzing customer data to identify the right offer, the right time and the right person for a particular campaign and target audience.

The database marketing process involves:

1. Collecting, Verifying and Storing Customer Information 

• Collecting accurate and relevant information
• Verifying and validating information
• Storing and updating information on a database
• Making the database available to marketers 

2. Converting Data to Business Intelligence

• Analyzing data to gain actionable insights
• Implementing profiling, modeling, scoring and segmentation of profiles

3. Developing Strategies for Behavior Modification (Customers, Prospects and Employees)

With database marketing 

You can develop marketing strategies 

You can gain actionable customer segments

Allow us to maximize your marketing ROI and business growth.

Gain Access to Exclusive Databases

Monetize Your Marketing Database!

The various facets of data quality include correctness, accuracy, completeness, currency and credibility. As ‘data is what data does’, new opportunities are arising to know customers outside-in, and B2B marketers need to leverage the power. With accurate, current and relevant customer information and with access to dynamic databases; marketing programs can now revolve around customers for a change!

Give customers what they need and not what they want.

Get to know how we can help you Monetize Your Marketing Database!

Marketing Case Study - Monetize Your Database from InfoCheckPoint

Direct Database Marketing to Drive ROI

Do you think that by “doing it all” your “doing it right?”
While we all can develop an email flyer or a Facebook post, marketing goes beyond being a selling at a lemonade stand. A marketing expert or team can be sustainable by increasing sales and business growth.

MARKETING IS NOT ABOUT

• Doing it because you can – it is about doing it because you should. You need to identify what will get you best results. We may all know the basic marketing tactics, however only a specialist would know which one will create impact. Pay attention to professionals, they are where they there are for a reason. 
• Striving to be understood – it is about understanding first. We are not ‘bots’ and neither are our clients. We need to build a relationship and recognize expectations and requirements, in order to get and give what everyone wants. 
• Carbon copying – nobody likes copy cats. In order to engage and attract attention, running a copy cat campaign may not be the best idea. If you do not have the time and resources, get help! A marketing team of experts will be able to understand what you and your clients need and will be able to build a unique campaign that represents your brand personality the best. 
• Making assumptions – just because you build a product or service, does not mean customers will magically appear. It would be a mistake to assume that a good product or service will sell itself. Your marketing plan should revolve around your clients, to include the metrics of who, what, where, how and when to market. 
• Guessing - Marketing is not about “throwing everything against the wall to see what sticks” and neither is it about “throwing darts when blindfolded”.

When developing marketing plans, client expectations not only need to be met they to be exceeded. While we all know this, how many of us tend to over promise to be one above the rest?

And if the adages in this post haven’t driven home the point, thought leader, Seth Godin puts in a beautiful way, “In our rush to get picked or get noticed or build buzz, the instinct is to promise more. Perhaps it pays to promise less instead, to radically change expectations and to reset what it means to deliver on the promise of delight.”

We adopt best practice approaches in marketing and database management. Get to know more.

What is the Mojo of your Marketing Database?

Do you have a high ‘data quality quotient’? 

Without quality data even the best of analytical minds will not be able to decipher data into business intelligence.

Do you have qualified analytical experts?

What you need, are analysts who understand the business of database and direct marketing, not just statisticians.

Do you involve analysts in the strategic and tactical decision making process?

Involvement of analysts is a great way of integrating ideas, addressing issues and discussing implementation aspects.

Do you constantly seek to find innovative ways to capitalize on data you have?

It is not the fact that you have data, but how you use it that makes your business competent. Finding new ways to interpret, analyze and utilize data provides scope to identify niche audiences and unique solutions.

Based on a recent IDC report, every 2 years, digital information is estimated to double. Harnessing the power of data creatively, intelligently and effectively is a great way to keep the mojo rising!