Do You Know the ‘Why, What and How’ of Your Customer?

You have a power packed database, then what?

You create an email marketing program?

What kind of campaign do you adopt?

Credit: Don Bishop

Customers are inundated with emails everyday consider these statistics:

•  89 billion is the number of business emails sent and received everyday in 2012!
• 143 billion is the estimated figure of emails that will be sent and received everyday by 2016!

Source: The Radicati Group, Inc. (A Technology Market Research Firm)

So how do you stand out? How do you create an impression without being too promotional? ‘Bulk blasting’ and selling surely is not the tone your email marketing campaign should have. The ‘buzzword’ here is personalization. Create emails that you wish to read as well!

The first step in creating a personal email campaign is to know the ‘why, what and how’ of your customer.

Why do customers join email lists?

What do customers expect from business emails?

How are customers accessing emails today, through what devices?

Once you establish answers to get to know your customers better, only then will it be possible for them to relate to what you are trying to tell. The bottom line here is to develop emails that sell, engage and personalize equally.

Create conversations, develop dialogues, make emails customer centric!

How do you do it? Let us in on your thoughts, they translate to interesting insights! http://bit.ly/JArva5

Integration of Social Media Can Do Wonders to Your Business

Everyone these days talks about social media, and how it can affect your business for the better. Social media integration helps you to network with professionals, colleagues and business prospects, and share vital information about your business.

Combining social media to your business can help you:

• Increase the reach of your content to drive actions and sales
• Capture leads and build your database
• Collect data and segment your list
• Incorporate social content into email campaigns and promote it
• Add email signup form to Facebook page
• Post links to email newsletters on social sites
• Identify and treat your influencers
• Give people special offers and use sharing options strategically
• Measure conversions, test and retest strategies and provide authenticity to your business

You can change the way people perceive you by the help of social media as it brings admirable transparency and genuine honesty to your business. Infocheckpoint now allows you not only to target your key prospects, but also know about their social lives. (Read the press release: Info CheckPoint Ushers a New Era in Social Networking with LinkedIn Integration now.

Tips to Increase Revenue from Dead Contacts

If you take care about the type of messages sent to your clients and their frequency, email marketing can do wonders to your business. Most often, we don’t pay attention to the leads that don’t reply and consider them dead. However, instead of abandoning those leads, you can separate them and target them more aggressively on a weekly basis with revised price offers. Eventually, this segment can also start generating revenues.

Following steps can help you revive dead lists:

List Segmentation

Analyze data to understand the basis of segmentation. Check which list member exactly opens the mail, avoids the mail, responds to the mail, visits the website, generate enquiries or makes purchase. Then segment the list depending upon the type of action taken by the clients.

Create a separate list of contacts that had subscribed to your products but are not active since at least 6-12 months. Concentrate your efforts to revive this segment.

Targeted Mailings

Design targeted mailing campaigns keeping this inactive segment in mind, so that they think of giving your company's products a try. Create aggressive offers providing low-priced samples or full-sized products at sales prices. Mail about these offers on a weekly basis to aimed at tempting this group.

Managing Adverse Response Rates

Rolling out email campaigns solely to the inactives is dangerous as in case they spam you, it will impact your company’s standing with email-marketing regulators and portray you in bad light. Therefore, create even smaller groups of members with spam complaints and most opt-outs. After they are singled-out, club them with the company's strongest-performing active segment and mail them together.

This will help you lower the spam complaints, proportion of opt-outs and nullify the effect even if they spam you.

For more details, Read more >>>