Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other marketing collaterals, and tracks website traffic and responses.
However, it is not about only implementing a new product; it is about a change in mindset. Automation alone does not translate to increase in sales; it will automate sending emails, taking the prospect to the next level is what the sales team needs to do.
However, it is not about only implementing a new product; it is about a change in mindset. Automation alone does not translate to increase in sales; it will automate sending emails, taking the prospect to the next level is what the sales team needs to do.
Keep in mind – Automation is only as good as the strategy that is developed for it. Therefore, all functionalities of MA tools should be used to justify its effectiveness. You should:
• Observe customer actions and interactions to send them relevant messaging at the right time.
• Know which customer is in the “buying mode”, therefore building valuable leads for your sales team.
• Monitor, measure and develop reports through KPI dashboards to find out marketing and sales effectiveness.
• Develop customized and flexible sales workflow to give attention every lead deserves.
• Integrate MA with CRM systems in order to nurture leads with relevant communication.
Marketing Automation helps you develop customized, ‘right-time’ marketing programs that educate, inform, propose and keep prospects alive, interested and engaged.
With Info CheckPoint you can easily integrate your database with one of the leading CRM applications, Salesforce.com. You can implement coherent nurturing strategies and action plans. Utilize a multi channel email engagement approach to build customer relationship through automating marketing processes.
Let ‘bots’ help you connect relevantly with your customers!
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