You Think an Email Address is a Lead? Think Again!

You think by obtaining an email address, you've got a lead? What you've got is a contact!

To generate leads and increase the success of your lead generation campaign, you first need to know your customer profile, map your content value and requirements, understand your customers’ buying process, devise an integrated marketing communication plan, utilize a centralized marketing database and program management system.

Find out whether you have what it takes with this B2B Lead Generation ‘Have You’ Checklist. 

Unlike B2C, the goal of a click in B2B is not to make a sale; it is to capture a lead.

This means that, B2B companies need to focus not only on number of clicks, also on getting conversion to leads as well. What landing pages do is they engage customers who are inquisitive and lead them to become customers or subscribers. Landing pages are one of the key players in lead generation.  According to Marketing Sherpa’s Landing Page Handbook, “Improving your landing pages can increase your conversions by 40% or more.” Along with a landing page, an offer with an attractive call to action is what will ultimately direct traffic to your website.

Only a robust ‘lead’ becomes a protagonist in the drama your database directs. Let your database direct the success of your marketing plan!