Make the Most of ‘Holiday Data’!

58% of Americans state they are more price conscious than they were a year ago, according to Forrester.
Sales on Cyber Monday saw a rise of 22%, with online shoppers accounting for $ 1.25 billion in one day!

In this holiday season, how are you going the extra mile? Are you offering discounts and deals?

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With much buzz online during this period, here’s how you can make the most of ‘holiday data’ about your customers.

• Use real time data for segmentation – social media offers a great platform to study groups and their preferences. This can easily translate to customized campaigns targeted to specific groups.

• Be open to change – address issues customers experience about your product or service. This will not only help in improving your product or service, it will help in building trust as well.

• Recognize and utilize your promoters – there are a group of your customers who act as evangelists. These customers are not necessarily those who spend the most, they are more likely to the ones who share the most. Gather your best customers and get their feedback and reviews. You can then translate this into product improvements and tweak marketing campaigns.

Wishing you all Happy Holidays Ahead!