We’ve heard about a drug doing the rounds in the market - a drug for ‘marketer’s headache from bad data’ or MHAFBD.
For those marketers who feel they have been infected, it has been discovered that they have not been looking in the right places for good data. To access data that is verified, accurate and updated, a credible source is the panacea. Think about it,
- A new business opens every minute
- A business filed for bankruptcy
- A CEO has changed
- A company name has changed
- A person has shifted jobs
How do you keep your database updated with these changes?
- Imagine you had an option to - add new contacts, get 1.2 million records televerified and remove duplicate contact details of 1 million records – every minute!
- Imagine you could - add 160K direct dial numbers, email verify 20 million records and ping test them, and get detailed email campaign results - every month!
- We have 100 Data Specialists - For appending, for cleansing master files, for managing IT data, social media and telecom data initiatives.
- We have 400+ Data Specialists - For televerification, for master data management (MDM) and 400+ Data Associates to service data requirements of customers.
We believe that marketers wouldn’t need a drug for MHAFBD, if they had access to good data in the first place.
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