Organized Your Marketing Team into TOFU, BOFU and MOFU Yet?

No, this is not a post on a tofu recipe. It is although a post on how you could categorize your marketing team (as formulated by Mike Volpe, CMO of Hubspot).

• TOFU (Top of Funnel) - This team will focus on strategies to attract prospects. Strategies ranging from blogging, search marketing, using social media channels to paid ad campaigns. This team’s goal  is to find new contacts or leads and build a marketing database.
• MOFU (Middle of Funnel) - This team will focus on strategies to build trust. They will initiate nurturing programs to build a relationship with leads and also be involved in scoring to qualify them for the sales team. This team’s goal is to classify leads generated by the Tofu team, to score them and forward qualified prospects to the sales team.
• BOFU (Bottom of Funnel) - This team will focus on strategies to create a bridge with the sales team to increase conversions. They will create content that will help sales teams close deals. This team’s goal is to generate the maximum of leads that convert by working closely with sales teams.

We plan on implementing this is great yet simple approach to optimizing our marketing team efforts. What about you? Are you ready to organize your marketing team into Tofu, Mofu and Bofu? We are keen to hear how it goes.

Kick-start your process. Begin with finding new leads. Ask us how

From Contacts 

Through Content 

To Conversion