What is the Mojo of your Marketing Database?

Do you have a high ‘data quality quotient’? 

Without quality data even the best of analytical minds will not be able to decipher data into business intelligence.

Do you have qualified analytical experts?

What you need, are analysts who understand the business of database and direct marketing, not just statisticians.

Do you involve analysts in the strategic and tactical decision making process?

Involvement of analysts is a great way of integrating ideas, addressing issues and discussing implementation aspects.

Do you constantly seek to find innovative ways to capitalize on data you have?

It is not the fact that you have data, but how you use it that makes your business competent. Finding new ways to interpret, analyze and utilize data provides scope to identify niche audiences and unique solutions.

Based on a recent IDC report, every 2 years, digital information is estimated to double. Harnessing the power of data creatively, intelligently and effectively is a great way to keep the mojo rising!