Do You Know the ‘Why, What and How’ of Your Customer?

You have a power packed database, then what?

You create an email marketing program?

What kind of campaign do you adopt?

Credit: Don Bishop

Customers are inundated with emails everyday consider these statistics:

•  89 billion is the number of business emails sent and received everyday in 2012!
• 143 billion is the estimated figure of emails that will be sent and received everyday by 2016!

Source: The Radicati Group, Inc. (A Technology Market Research Firm)

So how do you stand out? How do you create an impression without being too promotional? ‘Bulk blasting’ and selling surely is not the tone your email marketing campaign should have. The ‘buzzword’ here is personalization. Create emails that you wish to read as well!

The first step in creating a personal email campaign is to know the ‘why, what and how’ of your customer.

Why do customers join email lists?

What do customers expect from business emails?

How are customers accessing emails today, through what devices?

Once you establish answers to get to know your customers better, only then will it be possible for them to relate to what you are trying to tell. The bottom line here is to develop emails that sell, engage and personalize equally.

Create conversations, develop dialogues, make emails customer centric!

How do you do it? Let us in on your thoughts, they translate to interesting insights! http://bit.ly/JArva5