More than 200 million Americans have registered on DND “Do Not Disturb” lists. Marketers need to b aware of their unintended intrusive behavior (referring to our classic outbound marketers).
It is no longer about:
- Buying people’s interest, it is about earning it!
- Pushing your product or service on customers, it is about getting customers to you!
Inbound marketing techniques don’t just generate leads they generate revenue. Most popular tactics used today are social media and content marketing.We are not ‘bots’ and neither are our customers. Develop dialogues with inbound marketing rather than inundate with monologues. Marketers spend 90% of their efforts on outbound marketing and 10% on inbound marketing. Ratios of your marketing efforts need to be flipped!
Don’t seek customers in the jungle; make your brand a watering hole to get them to you. Don’t shout, be heard; don’t search, be found. Amen!
Here are some interesting stats, feel free to share the buzz:
- Inbound Marketing saves you money! It costs 62% less that Outbound Marketing.
- There will be 61% increase in investment in Inbound Marketing.
- 57% of B2B companies acquired business through blogs, 42% through Twitter and 41% through Facebook.
Source – www.cmo.com
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