Size Does Matter…With Big Data at Least!

Let us first clarify what ‘Big Data’ is and what the buzz around it is about.

Big Data is information about customers available through various sources and channels, from social and ICT networks, from videos and digital images, from sensors or GPS signals, to name a few. This data is something which can be invaluable for businesses. 

So why are people getting ‘buzzy’ about Big Data? 

Because it is the biggest source for marketers to gain real-time and in-depth insights into the preferences and behavior of their customers. 

How does Big Data help? 

It helps in creating targeted marketing campaigns. To give customers what they need more than what they want. While you may think this applies mainly to B2C companies you are mistaken, as B2B companies need to consider their clients’ businesses as individual personas as well.

Ask CMOs what defines a successful brand? And they will tell you it is primarily in using customer data to drive marketing decisions and ROI. What better way to obtain customer data than through social media channels. And yet, of around 85% of companies that use social media as a marketing tool, only 19% collect data from these channels! 

The best way to create brand awareness, build brand association and increase engagement is in conversing with customers, personally. Mass media marketing tactics for sure don’t work in social channels.

Your next marketing plan should go regional rather than national; it should go into sub verticals, into personas rather than demographics and focus on specific stages in the buying cycles. Your database of customers should be segmented to identify groups to enable targeted communication. 

This is where Info CheckPoint comes in by providing segmented databases that are socially integrated including LinkedIn profiles with every contact. 

So go get started, drill down, target, personalize and increase marketing ROI!

Psst - While size does matter, so does the quality of experience!