Answer 10 Questions to Know Your Data Quality

Gain High Email Deliverability | Get On To That ‘White List’ | Increase Email ROI

According to MarketingSherpa, 2.1% of contact details change every month and almost 25% of your data goes stale! Utilize data quality tools, techniques and tactics. Maintain high hygiene of your data.

Try this simple exercise. Answer just 10 questions to know the quality of your data:

1. Is data in your database verified and validated?
2. If Yes, was verification done in the last 6 months?
3. Have you appended your email database in the last 6 months?
4. Have you removed “toxic” email addresses from your database?
5. With multiple emails per user, do you know the “best” email address of your customers?
6. Do you have double ‘opt-in’ options in your emails?
7. Do you have an “opt out” policy?
8. Have you tested your email campaign before going live?
9. Are you weary of honeypots and spamtraps?
10. Is the size of your database more important than an authentic target audience?

The score here is not important, however the answers to these questions are! We are curious to know the results, aren’t you? Let us in on the insights

Psst: - ‘Think Green, Think Blue’, Make the Internet Devoid of Data Junkyards!