3 Ways of Developing Compelling Value Propositions

Clarity  in Email Communication

 We usually tell our customers to provide value proposition in their email communication but often we find that three quarters of email are irrelevant.  So, why is it important to add value proposition in your email marketing campaigns. 

Value Proposition helps you to:

• Boost loyalty from email subscribers
• Increase brand recognition 
• Elicit desired action from email campaign

One thing we keep telling our clients is to set and exceeding subscriber expectations.  Ideally you should start by understanding your subscriber's needs and communicate with ultimate clarity. 

So before you start developing effective value proposition, ask yourself these questions: 

• Do you know the top challenges faced by the customers and ways to resolve?
• What is the value proposition from your product or services 
• Do you target specific buyer personas with relevant content?

Value of value proposition in Your Content

Unique, rich and relevant content plays an important part in creating value proposition to your email subscribers. You can send out newsletters with unique content or share blog posts or create new content that is targeted to the needs and interest of buyers. 

So, while developing any email marketing strategy, make sure you draw your audience and convince them the value of doing business with you. You can also create value by writing quality content, and by using great deal of personalization. With a well designed strategy, your subscribers will grow and stay loyal to your services.