91% of business buyers use social technology,
Out of which, 69% use social networks for professional purposes.
Source: Forrester Research
Source: Forrester Research
More B2B companies are realizing the importance and impact online communities create. It has become a platform where businesses can share ideas, publish content and build relationships with each other.
Through B2B online communities you can create a collaborative platform, promote customer education, improve brand loyalty and facilitate insightful exchange. There are various avatar which include, blogs, discussion groups, live chats, media sharing, surveys / polls, knowledge base and support case groups.
However, building an online B2B community just because everyone is doing it is not going to revolutionize anything!
In order to connect holistically with the online community your business lives in, it is important to strategize plans, design goals and objectives, identify target users, develop resources, build relationships, manage connections and improve associations.
In order to conceptualize your community’s concept, a simple checklist will help you understand how you can launch a B2B community relevant to your business. Find out more with ‘The Art of Creating an Online B2B Community to Maximize ROI’
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