Are Your Website Visitors Asking, “Where Am I?”

Would drive to a destination without a map?

Wouldn’t you get frustrated when you have to go in circles to find what you are looking for?

Steve, our GM Marketing made a simple yet important point today. “When any visitor comes onto a site; the site should be able to answer these 3 questions for him/her”

• Where am I? 

• What can I do here? 

• Why should I do it?

This is an integral factor in building an online experience for a visitor. A brand’s website is like a store, the ambience provided for each prospect that scrolls in, is important. Customer service in terms of sales representatives are web pages and content in an ‘online visit’ context. The skill of sales professionals in guiding a buyer’s decision is what your navigation will do online. The content is the virtual conversation that should relate to a wide as well niche audience.

Here are some useful guidelines 

• For starters the homepage should be easy to navigate and allow visitors to find what they are looking for in 3 clicks.

• If an ad campaign is rolled out, relevant landing pages should be created rather than linking it to a general signup page directly. You don’t want those “dirty magnets” that attract visitors to click on a link that mis-lead them to place they don’t want to be.

• Keep your navigation simple and structured. If you have a navigation menu, it will help to have it placed in the same space on every webpage. A sitemap will be useful map for visitors as well.

• Measure the performance of your website. By understanding your bounce rate and pages to which you have returning and new visitors, you gain insights into what works and what doesn’t.

In the end, if your website was a store, you really wouldn’t put a maze in it for your walk-in prospects to figure out, would you? You would instead make it accessible, simple and enjoyable.

Let your website visitors feel as special as they would if they were visiting a store. Keep it virtually real!