In an article on the HBR blog, global celebrity Jeffrey Hayzlett stated that you get only 118 seconds to “grab attention, convey who you are, describe your business and explain what you can offer.”
Your elevator pitch should be conversational, it should be real and it should most definitely make the listener want to know more. An ideal pitch would not be a sales spiel; it would quite literally be like sharing a story with another person in an elevator.
When creating an elevator pitch, you need to focus on:
• What your business offers your customers, rather than what you are selling.
• What customers benefit, rather than how your business can help them.
• Keeping conversations interesting so that your prospects lean in to hear the rest of it.
• How your story is different from others and how it helps prospects.
As thought leader Seth Godin explicitly mentioned, “It's not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, its a little fractal of the entire story, something real.”
Creating an email campaign, whether it is an elevator pitch or not, compliments communication with prospects through various touch points. Moreover, when combining it with new channels such as social media, the impact of the campaign is twice fold.
And if you are wondering why email marketing is still the preferred marketing channel? Get to know why.
Your elevator pitch should be conversational, it should be real and it should most definitely make the listener want to know more. An ideal pitch would not be a sales spiel; it would quite literally be like sharing a story with another person in an elevator.
When creating an elevator pitch, you need to focus on:• What your business offers your customers, rather than what you are selling.
• What customers benefit, rather than how your business can help them.
• Keeping conversations interesting so that your prospects lean in to hear the rest of it.
• How your story is different from others and how it helps prospects.
As thought leader Seth Godin explicitly mentioned, “It's not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, its a little fractal of the entire story, something real.”
Creating an email campaign, whether it is an elevator pitch or not, compliments communication with prospects through various touch points. Moreover, when combining it with new channels such as social media, the impact of the campaign is twice fold.
And if you are wondering why email marketing is still the preferred marketing channel? Get to know why.
Email Marketing is preferred not because it is the easiest because it works!
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