How Do You Do It? Generate Leads Or Demand First?

Is your content marketing plan developed to drive both demand and generate leads?

B2B Marketers more often than not cannot see the difference between Demand Generation and Lead Generation. Let us define them to understand why their focus is different:

• Lead Generation is to focus on content being offered and drive visitors to a registration page in order to access that content.

• Demand Generation focuses on products, services and solutions that cater to a particular demand of the market. The content for demand generation programs is developed to educate and promote what is being offered.

The best approach is to utilize lead generation and demand generation in sequence. Let’s try out the combinations:

Using Lead Generation first	You can develop a marketing database or leads and then generate demand through segmentation and targeted marketing.	Drip marketing using email nurturing programs is one the cost-effective ways of implementing a lead generation program.
Using Demand Generation first	You can generate interest in your offering and then capture leads to fulfill expressed interest.	For demand that was already created, form pages are alternatives to content offers where information on prospects can be obtained.

We are curious to know, how does it work in your organization? Does Demand Generation precede Lead Generation? Or vice versa. Keep us in the loop.

Moreover, whether you use Demand or Lead Generation or Content Marketing, try out our power-packed database!