Maximize Marketing ROI with CRM Integrated Marketing Automation (MA)
• 21% of companies have integrated MA with their core applications.
• 28% of companies have implemented MA applications along with CRM.
• 49% of marketing companies use MA applications.
How has this helped?
• Sales productivity has improved by 14.5% with MA.
• Marketing overheads has reduced by 12.2%.
• 21% of companies have integrated MA with their core applications.
• 28% of companies have implemented MA applications along with CRM.
• 49% of marketing companies use MA applications.
How has this helped?
• Sales productivity has improved by 14.5% with MA.
• Marketing overheads has reduced by 12.2%.
Source:-Nucleus Research
Consider this observation; companies that adopt MA and CRM applications are able to utilize a consistent, structured and organized approach in managing and capturing leads. With integration of marketing automation and CRM you can implement coherent nurturing strategies and action plans.
Using Info CheckPoint you can easily integrate your database with one of the leading CRM applications, Salesforce.com. We utilize a multi-channel email engagement approach to build customer relationship through automating marketing processes. You can either incorporate simple lead nurturing programs within Salesforce.com or create customized integration to suit your specific business needs. Integrating marketing automation and CRM enables you to:
• Automatically update Lead records in Salesforce.com
• Add nurturing communications to your activities
• Automate Email opt-out management
• Automate follow-up calls for sales staff
• Automate follow-up emails sent on behalf of your sales staff
• Automate scheduled reports e-mailed to you
• Automate time zone sensitive communications
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