“Marketers are Liars” and “Sales Reps Make Too Many Excuses”. When will it end?

The relationship between marketing and sales is a never-ending push and pull of roles, expectations, egos and objectives.

Marketers think sales people are delivery systems of strategy and are concerned mostly about sales targets. Sales people think marketers are support systems for sales and are concerned mostly about marketing campaigns. Marketers think they are strategic players and sales people think they are drivers of business.

What marketers actually need to do is focus on Pre-sales, Lead Generation and Mining Analytics. What sales people actually need to do is Sales, Networking and Building Relationships.

No matter what difference in objectives and expectations of marketing and sales teams, the integrated bottom line should be business impact.

The Info CheckPoint App through Salesforce helps sales teams optimize the prospecting process by targeting high-value opportunities via Salesforce Chatter. It also helps marketers connect with the sales team through a structured process, and gain insights of the ‘customers’ voice’. The App enables prioritizing and organizing prospects, reducing research time, and focusing reps on selling activities – while improving CRM data quality.

So if You Want to

Align Sales and Marketing

And Connect With Your Market

GET THE INFO CHECKPOINT APP

Let Your Sales Team...Sell For a Change!

Target High Value Customers

Get the Info CheckPoint App on Salesforce today

Get to Know More

Let Bots Do Your Work For You in the Coming Year!

• While 2012 has seen many developments in marketing, nothing comes close to the advancement in the use of technology and automation in processes.

• While we align our processes to new goals and resolutions, it is time to introspect, retrospect, revisit what we did in the past and realign what we will be doing in the future. 

• While we think of better ways to do marketing in a smart way, automation and technology development have provided solutions.

Not that we need to let Bots do the talking. After all our customers are humans and they do need a personalized approach. Automation is no longer about pre-recorded messages and preset emails; it is about making work easier and streamlining processes.

One way to achieve a human-robot balance in marketing is to combine marketing automation and customer relationship management systems. In this way, you have your messages scheduled to reach the right person at the right time, and most importantly with a personal touch, with high relevance and currency.

We, at info CheckPoint would like to show you how it works! 

Access Info CheckPoint on Salesforce Now!

Connect with the right prospect on Salesforce Chatter! With Info CheckPoint you can easily integrate your database with one of the leading CRM applications

Send us a mail if you want us to give you a tour!

49% of Leading Marketing Companies Use MA, Do You?

Maximize Marketing ROI with CRM Integrated Marketing Automation (MA)

• 21% of companies have integrated MA with their core applications.
• 28% of companies have implemented MA applications along with CRM.
• 49% of marketing companies use MA applications.

How has this helped?
• Sales productivity has improved by 14.5% with MA.
• Marketing overheads has reduced by 12.2%.

Source:-Nucleus Research

Consider this observation; companies that adopt MA and CRM applications are able to utilize a consistent, structured and organized approach in managing and capturing leads. With integration of marketing automation and CRM you can implement coherent nurturing strategies and action plans.  

Using Info CheckPoint you can easily integrate your database with one of the leading CRM applications, Salesforce.com.  We utilize a multi-channel email engagement approach to build customer relationship through automating marketing processes. You can either incorporate simple lead nurturing programs within Salesforce.com or create customized integration to suit your specific business needs. Integrating marketing automation and CRM enables you to: 

• Automatically update Lead records in Salesforce.com

• Add nurturing communications to your activities

• Automate Email opt-out management

• Automate follow-up calls for sales staff

• Automate follow-up emails sent on behalf of your sales staff

• Automate scheduled reports e-mailed to you

• Automate time zone sensitive communications

Get to know How to Rev ROMI and Improve ROM with CRM Integrated Marketing Automation!

CRM Integrated Marketing Automation from InfoCheckPoint

Secrets of Aligning Marketing and Sales

It’s not about Marketing Campaigns or Sales Targets,

It’s about Business Impact!

Marketers and Sales Representatives are like two sides of a coin, whichever side you use the value is the same. One of the major challenges faced by every organization is integration and alignment of marketing and sales. And those who succeed in bridging the gap are case studies in their very own right!

1. Are you able to drive marketers to contribute to the company’s top line?
2. Do your marketing and sales teams embark on collaborative field trips?
3. Is your sales team recording the ‘customer’s voice’?
4. Do your marketing and sales teams speak the same language?
5. Is the Sales Team and their objectives a part of your Marketing Team’s focus?
6. Have you implemented an Automated Lead Management System?
7. Do you have a huge number of leads?

If these questions are your core challenges, a closer look at what works and doesn’t work is necessary.

Crack the Code, Bridge the Gap. Get to know how you can become a Certified Best Practice Practitioner with ‘The Art of Aligning Marketing and Sales’