We all know that email marketing is one of the preferred channels B2B marketers use to connect with customers and promote their brands. However, email marketing is also a tool through which you can know your target market better.
How many of us know:
• Why customers join our email lists?
• What customer expect from business emails?
• How customers read, relate, understand and treat emails?
Basically how many of us know the ‘Why, What and How’ of our customers?
To find out how much you know your customers, try out this simple checklist, the ‘Email Engagement Evaluator’
Answers to these 10 questions will give you a basic idea of your customer persona. Utilize email marketing as an intelligent tool to gain insights, let your email database facilitate better B2B marketing!
No comments:
Post a Comment