• While 2012 has seen many developments in marketing, nothing comes close to the advancement in the use of technology and automation in processes.
• While we align our processes to new goals and resolutions, it is time to introspect, retrospect, revisit what we did in the past and realign what we will be doing in the future.
• While we think of better ways to do marketing in a smart way, automation and technology development have provided solutions.
Not that we need to let Bots do the talking. After all our customers are humans and they do need a personalized approach. Automation is no longer about pre-recorded messages and preset emails; it is about making work easier and streamlining processes.
One way to achieve a human-robot balance in marketing is to combine marketing automation and customer relationship management systems. In this way, you have your messages scheduled to reach the right person at the right time, and most importantly with a personal touch, with high relevance and currency.
We, at info CheckPoint would like to show you how it works!
Connect with the right prospect on Salesforce Chatter! With Info CheckPoint you can easily integrate your database with one of the leading CRM applications
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