As MarketingSherpa states, 2.1% of contact details change every month.
Regular data verification and quality control is essential in measuring relevancy, analyzing effectiveness, optimizing strategies and maximizing revenues and ROI.
Characteristics of Quality Data
• Accuracy – Contact details such addresses and phone numbers actually exist and are associated with the person or business in the record.
• Freshness – Information reflects current details of the person or business.
• Completeness – All records are complete making it valid for relevant usage.
• Uniqueness – There is only one record per person or business and duplicate records are merged or deleted.
• Standardized – Information recorded follows a set format and standard.
Want to know why your emails are undelivered?
Would you like to maximize ROI on data purchased?
Would you like to spend marketing dollars on customers that count?
Get to know if your data stinks with this Data Quality Checklist!
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