Make 2013 Pop with New Marketing Resolutions!

Resolutions need to be made with the intent of keeping them. Or why make them at all!

While many people make personal resolutions of spending less, saving more or losing weight, how many of them actually materialize them? According to the Journal of Clinical Psychology, University of Scranton, 2012, as less as 1 person out of 10 people achieve their goals. 

When it comes to marketers, the pressure is double. They have to organize resources, time and effort in implementing campaigns, initiatives, ideas and concepts in a way that they do not repeat the same errors made in the past.

Whether you are a marketer, thought leader, customer or partner, here are some marketing resolutions that you could adopt to make 2013 a successful year:

1. Utilize a clean and dynamic database

• Begin with cleaning your list – remove empty fields and correct the incorrect records
• Incorporate behavior to enable list segmentation
• Introduce progressive profiling to begin initial categorization
• Integrate with automated and CRM systems

2. Reduce the number of inactive users or subscribers

• Introduce trigger based communication
• Keep new subscribers engaged
• Re-engage with inactive subscribers
• Implement automated marketing programs

3. Humanize and evolve the marketing approach

• Abolish the age-old ‘Do Not Reply’ email address to ensure recipients read and respond to your communication.
• Track behavior to develop a dialogue and build a conversation
• Utilize triggers to send messages based on behavior
• Use dynamic content to customize your email messages 

4. Stop selling, start marketing – use marketing not just to elicit a response, instead help customers buy what they need, than what they want.

5. Create a balance between personalization and automation – Use marketing automation to boost relationships and enable personalized communication. Use ‘bots’ to get you in virtually the right place at the right time, and then initiate your one-on-one communication.

At Info CheckPoint, we are reminiscing in the excitement of our latest development and would like to share it with you.

You can now integrate your database with one of the leading CRM applications. Connect with the right prospect on Salesforce Chatter! Access Info CheckPoint on Salesforce Now!