With email marketing and automation, it is not only about bulk-blasting mails. It is about improving targeted messaging to enhance user experience and relevancy. The following stats give you a better idea of the future of email marketing and automation:
- “Triggered email messages get 119% higher click-through rates than "business as usual" messages.” - Epsilon
- “59% of B2B marketers say email is the most effective channel for generating revenue.” - BtoB Magazine
- “61% of marketing companies plan to increase their email marketing efforts in the next year.” -Experian
- “More than 50% of respondents said they had not yet realized the value of their investment in marketing automation.” - Genius
- “The adoption of marketing automation technology is expected to increase by 50% by 2015.” - Sirius Decisions
Marketing Automation helps in maintaining a single point view of all customer interactions across channels.
- You can understand customers’ needs at a detailed level.
- It aids in implementing ‘real-time’, behavior-driven, trigger based campaigns.
- It helps in anticipating and predicting changing customer needs required in improving satisfaction.
- It enables customized communication.
Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other marketing collateral, and tracks website traffic and responses.
However, it is not about only implementing a new product; it is about a change in mindset. Automation alone does not translate to increase in sales; it will automate sending emails, taking the prospect to the next level is what the sales team needs to do!
Let ‘bots’ help you connect relevantly with your customers
Automation is only as good as the strategy that is developed for it
Integrate your database with one of the leading CRM applications, Salesforce.com
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